Douban.com. launched on March 6, 2005, is a Chinese social networking website allowing registered users to create content related to cultural life in Chinese cities. Some Chinese authors and critics also register their official personal pages on the site.
Douban registered users are mostly young urban Chinese people who go to the platform for ratings and reviews of books/movies or music or join movements and discussion boards, and it gives a direct insight into emerging trends in urban China. Articles we select from Douban tend to be more personal and meditative than those from other sources.